Featured: Diversify Your Labor Sources to Keep Up With the Holiday Hospitality Rush and Avoid Shortages

march madness final four

NCAA’s March Madness is coming to an end this weekend in both the women’s and men’s divisions. If you are like most people, your bracket was blown up after the first round. Now you can sit back and enjoy the final games with an ice-cold beverage in hand. There’s nothing like a cocktail to take the edge off of realizing you will never predict a correct bracket.


Women’s Final Four

The NCAA women’s basketball tournament is down to LSU, Virginia Tech, Iowa, and South Carolina. Let’s go over some regional cocktail recipes so you can find some team spirit.


LSU – Hurricane

LSU is located in the heart of Baton Rouge. You can’t go to Louisiana without trying a hurricane. Give this recipe a try while you watch the #3 Tigers take on the top-seeded Virginia Tech Hokies.

2 oz. light rum

3 oz. dark rum

6 oz. passion fruit juice

6 oz. orange juice

2 tbsp. grenadine


2 orange slices

2 maraschino cherries

Source: Delish


Virginia Tech – The Huntsman

Virginia is known for its whiskey. George Washington distilled his own whiskey at his Mount Vernon estate and the tradition has stuck around ever since. The Huntsman is a refreshing, simple cocktail that can be enjoyed with your bourbon of choice.

2 oz. bourbon

¾ oz. grapefruit juice

¾ oz. honey simple syrup

Garnish with French tarragon

Source: Virginia.org


University of Iowa – Frozen Blue Water Margarita

The naturally blue waters of Iowa’s West Okoboji Lake are the inspiration behind this frozen blue water margarita. The cocktail is similar to a traditional margarita and gets its bluish hue from Blue Curacao. The #2 seeded Hawkeyes are looking to advance to the championship over the top-seeded South Carolina Gamecocks.

1 ½ oz. tequila

1 oz. blue curacao liqueur

1 oz. freshly squeezed lime juice

Lime wedge to garnish

Source: The Spruce Eats


University of South Carolina – Charleston Fizz

The Gamecocks came into the tournament as the top seed in their division and have impressed throughout. You can enjoy their semifinal against the Iowa Hawkeyes with a delicious Charleston Fizz, a light cocktail with fresh ingredients.

3 sprigs of fresh tarragon

2 oz. gin

3 oz. Ruby Red grapefruit juice

½ oz. elderflower liqueur

1 oz. simple syrup

Club soda

Grapefruit slices for garnish

Source: Saveur


Men’s Final Four

The men’s Final Four is a bit more unexpected in terms of competition. This year’s tournament saw all the top-seeded teams eliminated in some of the wildest upsets ever seen in NCAA history. #9 Florida Atlantic University, #5 San Diego State, #5 University of Miami, and #4 UConn are left standing and will be fighting for championship glory.


Florida Atlantic University – Mojito

While Boca Raton is technically just outside of Miami, it still contains that quintessential Miami flair. FAU is the last underdog left standing and has been the Cinderella Story of the tournament. Fans may need a strong mojito to make it through their game against San Diego State.

5 mint leaves

2 oz. white rum

1 oz. fresh lime juice

½ oz. simple syrup


Club soda or sparkling water

Lime slices

Source: Love and Lemons


San Diego State – San Diego Cocktail

San Diego State was expected to perform well in the tournament, but most people didn’t have them going this far. This cocktail is similar to an old fashioned with a slight twist. The Aztecs have to defeat the underdogs in the FAU Owls for their shot at glory.

1 oz. bourbon

1 oz. Red Dubonnet

½ oz. orange curacao

1 dash aromatic bitters

Source: Mixology.Recipes


University of Miami – Miami Vice

The University of Miami Hurricanes have been another underdog in this March Madness tournament. Fans are hoping for another upset against #4 UConn and this delicious Miami Vice cocktail should be enough to get the fans rallied behind their team.

2 oz. rum, divided

1 cup strawberries, chopped

1 oz. lime juice, freshly squeezed

½ oz. simple syrup

2 oz. cream of coconut

2 oz. pineapple juice

Source: Liquor.com


University of Connecticut – Moscow Mule

The UConn Huskies are arguably the favorites to win it all out of the remaining teams. Interestingly enough, the Moscow Mule can be traced back to John G. Martin, president of Heublein Inc. in Hartford. This company eventually acquired the rights to distribute products from the then-struggling company, Smirnoff. It launched a campaign for the Moscow Mule to sell its product and now those copper tins are in every bar across America.

1 ½ oz. vodka

½ oz. lime juice


½ cup ginger beer

1 lime wedge for garnish

Source: Allrecipes


Be Sure to Enjoy Responsibly – And Be Sure to Sell Responsibly with Fintech!

March Madness is an incredible time of year and is always packed with excitement and underdog stories. Fans can enjoy their teams leaving it all on the line for a championship with some delicious cocktails in hand.

For those selling alcohol, make your life easier with the time-saving capabilities of Fintech! Our alcohol invoice payment automation saves time on back-office tasks and our actionable market date can help you sell more liquid. Request a demo today to learn why over 200,000 businesses choose Fintech to help their business grow its profits.

Read More From Fintech

There is a shortage of truck drivers affecting the commercial transportation industry, and it is projected to get worse before it gets better. According to a recent study conducted by the American Journal of Transportation (AJOT), over 80,000 drivers are needed to address the current gap. By 2030,

Erik Schaeffer (Manager, Regulatory Affairs) contributed to this blog. Today marks 90 years since the 21st Amendment was ratified, repealing the 18th Amendment and paving the way for the modern three-tier system and alcohol regulatory framework. The end of Prohibition allowed states to begin adopting their own laws

Efficiency in alcohol invoice payments is the cornerstone of a well-operating business in the beverage industry. As the landscape evolves, embracing streamlined payment processes becomes essential for businesses to ensure smooth operations. Utilizing electronic funds transfer (EFT) payment methods like Fintech’s PaymentSource® allows alcohol businesses to optimize accounts

Brothers Glenn and Gary Sutch opened Coco’s Crush Bar in Clearwater Beach after more than 30 years in the hospitality and entertainment industries. Home of the Orange Crush, Coco’s has made waves in the area with a fantastic seafood menu, live music, and signature-crafted cocktails. They have expanded

Ready to learn more?
Fill out the form below to request more information.