Competitive Market Analysis provides a craft brewer analytical support that rivals the information technology of mass brewers.  The technology is world class and easy to use for multiple levels in our sales and marketing organization.  The IRI function allows a craft brewery to quickly identify market opportunities like we have not been able to in the past.  The team is flexible and fast. They deliver the information on-time and are always looking for ways to improve the program’s functionality.  Simply put, this is helping to level the playing field for craft brewers.