The rapid growth of our business and account base has created large amounts of raw sales data. Competitive Market Analysis from Fintech has given us the ability to perform meaningful analysis, empowering us to become a more impactful partner with our distributors. The IRI cooperative has provided Terrapin Beer Co. access to far more syndicated data than we would have had otherwise.  The software presents the data in a user friendly format that is intuitive and influential with key decision makers and our entire sales team.  We believe this is an indispensable tool for our company’s long-term success in an increasingly crowded market.