As Director of National Accounts for SweetWater, access to actionable retailer sales data is a vital component to the success of the department and the brewery. As the Director of a newly created National Accounts department, it is even more vital that the information be easily accessible and presented in a turn-key format ready for retailer and wholesaler presentations. Competitive Market Analysis fits that need extremely well and has proven to be a valuable resource across all levels of the brewery.
The team has delivered value through being an open, flexible business partner. I’ve had multiple conversations about product enhancements, optimizing markets and RMA’s and discussing the best ways to illustrate measures such as lift and VPO, all of which ultimately resulted in them becoming an even stronger resource. As a craft brewery, it’s extremely encouraging to know that we have an important voice in the design, development, and market selection of such a critical business tool and know that the team is committed to growing with us and the other industry leading breweries included in the partnership.