Craft Brewing is an exciting industry with a huge entrepreneurial spirit. Like many entrepreneurial businesses, it comes with its challenges.  One of those challenges is the lack of current data about our products once they leave the brewery.  Competitive Market Analysis gives us the ability to monitor our beers and similar brands in the marketplace.  By having that data, we are able to offer more strategic solutions to our wholesalers and offer consumers more of what they are looking for.  It is amazing how much smarter Victory Brewing Company is with the addition of these insights!