Gain visibility of market trends and competitor performance with Circana scan data. Our intuitive reporting tool turns complex insights into action for your team.
With over a decade of experience and hundreds of clients served, we’ve become a trusted partner in the beverage alcohol industry. We’re here to level the playing field, providing access to the same scan data that the big players use. Scan data is often costly and difficult to access, but our solution removes those barriers, enabling your team to grow.
Gain a full view of geographic bev alc markets with timely scan data. Track competitor activity, spot emerging trends, and identify untapped opportunities.
Develop a fact-based selling approach with data-driven analytics. Use insights to craft compelling pitches and strengthen your sales strategy.
Strategically prioritize accounts and locations where your brand has the highest potential. Focus your efforts where they'll make the biggest impact to drive growth.
Go beyond basic depletion analysis by leveraging timely bev alc scan data that brews action and helps you innovate ahead of the competition.
Leverage data-driven insights to identify untapped potential within your priority markets and key retail accounts.
Explore geographical market data to strategically target areas with the greatest opportunity for product growth.
Present fact-based insights on your brand’s market performance, replacing bias-driven selling with data-driven confidence.
Analyze competitor performance and current trends to improve product development, package selection and price.
A Fintech brewery client launched a 24-oz can of its signature IPA in convenience stores—it flew off the shelves, driven by grab-and-go demand. But when the brand tried the same format in grocery stores, sales stalled.
Our Competitive Market Analysis tool flagged that grocery shoppers preferred 4‑packs & 6-packs for craft beer. Meanwhile, an emerging grocery craft pale ale in 4‑packs was performing strongly in the channel. With that insight, the client redesigned packaging into 4‑packs for grocery and big‑box stores, secured shelf space, and jumped 31% in unit sales within two quarters.
A mid-sized RTD supplier used Fintech’s Competitive Market Analysis tool to benchmark their 4-pack margarita cans against national brands in grocery and big-box stores. The data revealed a velocity of 22 units/store/week, outperforming the category average of 15.
Armed with these insights, the sales team built a compelling retail pitch that secured shelf space in 80+ Southeastern grocery locations. Within one quarter, the brand saw a 42% increase in volume—proving that fact-based selling with real POS data drives faster placement and stronger performance.
A Fintech client known for its bottled whiskey used our Competitive Market Analysis tool to spot a spike in vodka RTD spritz sales in select urban convenience channels. The data highlighted rising demand for slim-can RTDs, especially in southeastern geographical regions.
With this insight, the supplier launched a whiskey-based spritz in a ready-to-drink slim can format and pitched it with confidence to convenience chains. The result: rapid buyer acceptance, premium shelf placement, and a new RTD product line that opened an entirely new revenue stream and increased profit margins.
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