Meet Fintech

The Fintech Story

Pioneering Efficiencies from Grain to Glass

For over 30 years, Fintech has led the charge to revolutionize operational efficiencies across the beverage alcohol industry.

After seeing the impact of cumbersome and challenging payment methods and strict regulatory laws on efficiency and profits for alcohol businesses, Fintech founders set out to change the game, starting with state adoption of electronic funds transfer (EFT) for alcohol invoice payments. In 1991, Fintech received its first state approval to use EFT as a cash equivalent for the payment of beer, wine, and spirits, and after 18 dedicated years, this payment method was approved in all 50 states. The rest, as they say, is history.

Since our initial push to modernize payment methods, Fintech has continued to develop affordable, industry-leading technology that delivers smart solutions for beverage alcohol management. Through ground-breaking acquisitions and powerful technology development, Fintech brings automation and data insights to alcohol retailers, distributors, and suppliers of all sizes. Today, with a deep focus on service and dependability, Fintech supports 700,000 business-to-business relationships nationwide.

Meet The Leadership Team

Leading with Value-Driven Principles and a People-First Approach

Fintech is led and motivated by a core group of executives that collectively offer a wealth of expertise in systems design and development, hospitality and retail management, data science, financial services, alcohol supplier and wholesale distribution, compliance regulations, and treasury development.

Tad Phelps

Chief Executive Officer

Trey Williams

Chief Operating Officer

Sameer Mungur

Chief Data Officer

Amit Aghara

Chief Technology Officer

Mark Kimber

Chief Revenue Officer

Benjamin Boehm

Chief Financial Officer

Misha Hart

Vice President, Marketing

Wendy Turk

Director, Regulatory Affairs

Shari Arzate

Vice President, Client Services

Eric Kiser

Vice President, Distributor Strategy

Subbu Hariharan

Vice President, Engineering

Ernie DiBenedetto

Vice President, Sales & Strategic Partnerships

Kim Sullivan

SVP - Products & Customer Experience

Dream Big Business of the Year
Florida Best Trends
Tampa Chamber
Ultimate Managment Teams
Blue Ribbon US Chamber
Tampa Bay

Fintech Newsroom



For breweries, wineries, distilleries and beverage manufacturers.


For distributors of all sizes delivering beer, wine, ciders, and spirits. 


For bars, restaurants, stores, hotels, and any other on/off-premise business that sells alcohol in the U.S.

Data Solutions

For Retailers and Suppliers seeking to grow their business with data-driven actionable insights.



Read continuous updates on ways technology is revolutionizing the alcohol industry.


Meet the Fintech Team at a Trade show or local event.

Compliance Map

Use our interactive map to stay informed on the latest alcohol-related regulatory and legislative updates.


Stay updated with industry press and what's new at Fintech.

Use Cases

Read about how Fintech has helped alcohol businesses across all three tiers.

Feature Resources

point-of-sale data for bev alc businesses

Discover how competitive point-of-sale data will help your business win shelf space.

Adams Beverages Distributor

Distributor In-Market Support Training and Incentives – Adams Beverages



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Learn about our team.


Find your next career here.

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Connect with Sales

(813) 452-3599

[email protected]

Support / Activation

(800) 572-0854 (option 1)

[email protected]

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