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Super Bowl Beer Stats


Super Bowl Sunday has been the most watched live sporting event in the US for decades! From the big game to the memorable commercials to the eccentric halftime show, nothing ever screams “America!” as loud as the Super Bowl does.

Each February, Americans gather with family and friends to watch the game in a unique ritual that involves tasty ‘finger food’ and beer! A recent survey reported that beer remains a game-day favorite alongside pizza and salty snacks.

If you are hosting a Super Bowl party, make sure there is enough beer in the fridge for everybody coming off of “Dry January” and looking to enjoy the game with their drink of choice.

With over 100 million Americans tuning into the biggest game of the year, let’s take a moment to review what the beer space has in store leading up to Super Bowl LVII.

Here are 6 Super Bowl beer stats to blow your mind.


#1 Anheuser-Busch Ends 34-Year Exclusive Super Bowl Ad Deal


Anheuser-Busch made a huge move by dropping its 33-year-long exclusivity ad deal at this year’s Super Bowl. This break in ad monopoly means that other competing beer giants such as Heineken, Diageo, Remy Martin, and Molson Coors can purchase a fair, 30-second slot of product placement.

According to Spencer Gordon, Group Vice President of Consumer Connections at Anheuser-Busch, new marketing priorities and seasonable changes in beer consumption contributed to the decision to redefine their current relationship with the NFL. However, the beer behemoth will still air a series of ads throughout the game.


#2 For Americans, “Sports Equals Beer”


According to recent data, Americans spend around $1.3 billion on beer in the two weeks leading up to the Super Bowl. But that’s not it. Americans also spend, on average, another $1b on beer during the Sunday game, solidifying the long-established assumption that “sports equals beer” in the U.S.


#3 Beer Tops the List at Super Bowl Parties


Super Bowl parties are quite common throughout the country, and providing beer to your guests scores big. A recent study found that 41% of Americans plan to serve or drink beer during Super Bowl Sunday, compared to 12% of participants choosing wine as their go-to drink.


#4 Americans Drink Over 325M Gallons of Beer on Game Day


With beer being the undisputed drink of choice at every Super Bowl game, there’s no such thing as having enough beer for the day. It’s estimated that Americans drink over 325M gallons of beer on Super Bowl Sunday, which feels more overwhelming if we convert it into liters – 1,230,258,829.8.

To match that level of consumption on a normal day, every American would have to drink at least ten cans of beer, or 128 ounces, which is an insane amount for a single event.


#5 Rethink Your Budget for Your Super Bowl Party


You might be up for a huge celebration this year, but make sure you stay in the know of how much money is in your alcohol budget for the big game.  According to a recent report, beer prices have seen an 11% increase compared to last year, followed by wine and spirits at 4% and 2%, respectively.


#6 Beer Prices Are Even Higher at Stadium


Football fans attending the State Farm Stadium in Glendale, AZ, will have to pay $17.50 for a 25-ounce can of Bud Light. This is crazy, considering you can buy the same drink for $3 at any cheap store or online.

In a similar trend, expect to pay $12 for a jumbo hot dog and $7 for a 20-ounce fountain soda. That’s expensive!


Invest in Intelligence that Increases Speed to Action


Super Bowl Sunday is just around the corner. Despite current economic uncertainties, beer remains top-of-mind for most consumers. Yet, that doesn’t mean you should be making assumptions, nor rely on outdated information to plan your future.

With so much complexity hitting the alcohol beverage industry today, your path to success truly depends on your ability to recognize trends at full speed, capitalize on opportunities with meaningful actions, and make business decisions with intelligence at the core.

Built in exclusive alliance with IRI, our competitive market analytics provides your business with off-premise retail chain scan data to help you extract actionable insights, tap into new business possibilities, and ultimately propel your growth beyond the competition.

If you wish to learn more, feel free to contact us. This is your chance to start redefining your future in the alcohol beverage industry with actionable insights.

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