Fintech Partners with Sunbelt Merchant Group to Bring Savings to Convenience Store Members
May 20, 2020

TAMPA, FL —   Financial Information Technologies, LLC (“Fintech”), the leading business solutions provider for the beverage alcohol industry, today announced that it has partnered with Sunbelt Merchant Group, a membership association that represents independently owned convenience stores. This alliance brings Fintech’s dynamic solution for enhanced beverage alcohol management to Sunbelt Merchant Group’s more than 1,000 members across the state of Texas, delivering efficiency, simplifying business processes, and providing cost savings.

Currently, Sunbelt Merchant Group provides members with national vendor partner discounts, rebates, and marketing tools to increase customer traffic and assist in reducing in-store costs. They provide resources that aid in building successful snack and beverage programs, in addition to supporting ATM services, air and water, propane, felonious insurance, and more. Now, they’ve added Fintech’s touch-free electronic alcohol invoice payment solution to their member portfolio of services. Through Fintech, owners and operators gain a payment method that eliminates cash, checks, and money orders and is not only safer for their stores and distributor partners but also enhances operational efficiency throughout the beverage alcohol management process.

“We are proud to add Sunbelt Merchant Group to our network as a trusted and valued business partner,” said Tad Phelps, Fintech CEO. “Their top-tier member services and support for the retailer community pairs with Fintech’s desire to provide cutting-edge, strategic solutions that support safety and efficiency within the beverage alcohol industry. This partnership brings Fintech an opportunity to further our relationship with the independent convenience store market, and we are eager to see the joint-benefits help additional clients.”

“When considering new partnerships, we seek out high-quality resources for our members, and Fintech fits that mold from top to bottom. Their service reduces the risk associated with alcohol payments for store owners and brings valuable efficiencies that lower costs and help our independent stores compete on a larger scale. We’re very excited about this partnership with Fintech,” said John Yawn, COO of Sunbelt Merchant Group.


About Fintech

Fintech is the leading business solutions provider for the beverage alcohol industry, empowering alcohol suppliers, distributors, and retailers with smart solutions that simplify beverage alcohol management. From product ordering and invoice payments, to sales strategy, business intelligence, and industry insights, Fintech continues to lead the development of technologies that increase margins and maximize operating efficiencies for anyone who sells alcohol. With decades of industry experience and unwavering dependability, Fintech connects over 600,000 business relationships nationwide. To learn more, visit

FINANCIAL-INFORMATION-TECHNOLOGIES, LLC. is the owner of the trademark FINTECH, the Stylized F Logo, and several other trademarks and service marks, many of which are registered at the U.S. Patent and Trademark Office. The underlying software behind the services offered by FINANCIAL-INFORMATION-TECHNOLOGIES, LLC and content of this website are ©2020 FINANCIAL-INFORMATION-TECHNOLOGIES, LLC. All rights reserved.


Contact: Misha Hart, 800.572.0854 x 3827, [email protected]

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