Every distributor I’ve talked to over the past few years has said some version of the same thing:
“We know there’s a powerful data-driven story. We just can’t get to it fast enough to use it and drive sales.”
If you’ve spent any time in this business, you know exactly what that means. A buyer asks what’s moving right now, and the rep gives the best answer they can with the information in front of them: an outdated sell sheet, last month’s performance report, or a gut instinct built from managing the account. That’s not a knock on the rep. It’s simply the reality most distributors face today, and in a rapidly changing market, it’s no longer enough.
I’ve spent 35 years in this industry, from a Gallo distributor to HUSA National Accounts, managing commercial plans for multi-state regions, and now at Fintech. During that time, one challenge has remained constant: turning a data advantage into consistent sales growth.
Today’s portfolios are larger, SKU counts are overwhelming, and supplier demands are relentless. Every brand arrives with a presentation explaining why it deserves attention this month. The problem isn’t a lack of data. The problem is knowing which trends are truly gaining momentum and which are being temporarily driven by deep discounts, promotions, or BOGOs.
That distinction matters.
Sales reps walk into buyer conversations every day with limited time to make an impact. Betting on the wrong story costs time, credibility, and opportunity. Multiplied across an entire portfolio, those missed opportunities add up quickly.
At the same time, retail buyers have become far more sophisticated. They want to know what’s winning across the broader market, not just within a single distributor’s portfolio. They want confidence that a brand is gaining traction in both on-premise and off-premise channels, not succeeding in one and gathering dust in the other. When great sales relationships are backed by relevant, timely market intelligence, the conversation changes.
That’s the gap we want to help close.
Fintech processes transaction data across a national network of retailers spanning both on-premise and off-premise channels, including thousands of independent accounts that are often difficult to measure at scale. This gives us a unique view of real-world brand performance and emerging market momentum.
Starting this month, we’re launching the Market Data Report, a free monthly newsletter built specifically for distributors.
Each edition highlights brands gaining dollar share across on-premise and off-premise channels, helping you identify where momentum is genuinely building. More importantly, it gives your team practical, market-backed insights they can take directly into buyer conversations and use to drive sustainable sales.
Fill out this form to subscribe to the Monthly Data Report and start receiving monthly insights.
