How A Supplier CRM Helps You Sell More Liquid
Oct 7, 2022
Written By: Matthew Bruner
Category: Suppliers
supplier crm


Aligning Your Sales Team And Product Strategy With An Alcohol-Specific CRM


An alcohol supplier CRM like Lilypad can help your business reach sales goals faster and collect real-time data on product placements, trends, and both current and potential client relationships. This blog will explore some benefits of arming your sales team with an actionable CRM.


Improve Closing Rates


One of the biggest challenges alcohol sales reps face is managing all their different accounts. Staying on top of accounts leads to better relationships and more placements across target areas. An alcohol business CRM tracks all important customer information to give sales reps valuable account-specific details to know before walking into a location.

A proactive CRM should also provide insights into the best days and times to visit client locations to help increase closing rates and improves sales efficiency by ensuring your reps are visiting when it matters most. Reps can be organized by adding notes of each visit (including verbal commitments), updating account activity in real-time, uploading photographs of in-store successful placements, and more.

With an alcohol management CRM at their disposal, teams have the tools they need to be successful.


Strategy Alignment and Execution


Organization is a focal point for success with supplier strategy. Incorporating an alcohol CRM allows all teams across sales channels to align on commitments, action items, events, distributor ride-alongs, and other measurable benchmarks.

Communications can be handled within the CRM, eliminating endless email chains that always tend to leave someone out of the loop. All data and spreadsheets can be condensed into easy-to-read reports that are easily shared between your team.

These reports can also pinpoint where your product reps spend their time and how they spend it. All this data aids in mapping out KPIs for your relationships.

Why take shots in the dark with your product placement strategies? An alcohol CRM gives you actionable insights that serve as a roadmap for your team to follow and build upon.


Data, Data, and More Data


In the world of alcohol, the more data, the better. Tracking placements is easier than ever when you are notified the moment reps’ verbal commitments land on the shelf.

This data can bridge the information gap between retailers and distributors with visibility into sales, points of distribution (PODs), incorrect deliveries, and pending placements. Data sets can be broken down into specific categories like:

  • Lost – Helps you tackle and target lost placements to gain them back.
  • New PODs – Shows you how you are growing in your respective market.
  • Distributor Overview/Distributor Ranking Report – This shows you how a certain distributor’s market is performing.


Motivate Your Team to Reach Optimum Performance


Alcohol CRMs can be social. Suppliers can use their alcohol CRM like a social media platform and post photos of their wins to drive team camaraderie and competition between sales reps. With the level of access and collaboration between reps uploading account activity, managers presenting sales data and insights, and tools to hold distributors accountable for fulfilling placements, teams can be motivated to continue performing at a high level.

You can set target goals and track which reps are hitting those goals while simultaneously highlighting areas for improvement. A CRM makes it easy to celebrate wins with data-backed results.


Make the Leap with Lilypad


Lilypad is a CRM built for sales reps by sales reps. The world of alcohol sales can be tricky but incorporating a platform like Lilypad into your business model streamlines operational efficiencies and provides impactful data that equips your team with everything they need.

Turn quantitative data into qualitative success with the help of Lilypad.

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