Beer is more than just a beverage—it’s a major economic force. The 2025 Beer Serves America report highlights the immense role the beer industry plays in supporting jobs, generating tax revenue, and fueling local economies across the country. From the fields where hops and barley are grown to the bars and restaurants where pints are poured, beer touches nearly every corner of American life.
A $471 Billion Economic Powerhouse
The beer industry’s total economic impact in 2025 is a staggering $471 billion, accounting for approximately 1.58% of the U.S. Gross Domestic Product. This figure reflects not only the direct contributions of breweries and beer sellers but also the ripple effects across agriculture, manufacturing, transportation, and retail. In essence, beer is a catalyst for economic activity far beyond the brewery walls.
Millions of Jobs, Coast to Coast
More than 2.42 million jobs are supported by the beer industry, making it a significant employer in both urban and rural communities. These jobs span a wide range of sectors:
- Brewing and importing directly employ nearly 92,000 people.
- Distribution accounts for over 135,000 jobs, ensuring beer reaches every corner of the country.
- Retail, including bars, restaurants, and stores, supports almost 950,000 positions.
- Manufacturing, such as packaging and equipment production, adds another 77,000 jobs.
- Agriculture, which supplies essential ingredients like hops and barley, supports more than 43,000 jobs.
What’s remarkable is the multiplier effect: for every job at a brewery, 25 additional jobs are supported in related industries.
Billions in Wages and Tax Revenue
The industry also contributes significantly to household incomes, with $142.5 billion in wages paid annually. These earnings help sustain families and communities, reinforcing beer’s role as a pillar of economic stability.
On the public finance side, beer is a major contributor to government revenue. In 2025, the industry generated nearly $58 billion in taxes, including $24.9 billion at the federal level and $33.1 billion in state and local taxes. These funds support essential services like education, infrastructure, and public safety.
Rooted in American Agriculture
Beer’s journey begins on the farm. The industry relies heavily on American-grown ingredients—barley, hops, corn, rice, and even specialty items like cranberries and spruce tips. This agricultural demand supports thousands of rural jobs and helps sustain family farms across the country. It also encourages innovation in crop production and sustainability practices.
More Than a Beverage: A Community Partner
Beyond economics, beer companies are deeply embedded in their communities. They sponsor local events, contribute to charitable causes, and promote responsible consumption. Whether it’s a small craft brewery hosting a fundraiser or a national brand supporting disaster relief, the industry consistently gives back.
Final Thoughts
The 2025 Beer Serves America report makes one thing clear: beer is not just a drink—it’s a dynamic driver of economic growth, job creation, and community engagement. As we raise a glass, we’re also supporting a vast network of workers, businesses, and families who make the beer industry what it is today.
Do you want more insights about the beer industry? Check out our NBWA Beer Purchase Data Insights from Q3/Q4 2024 webinar recap blog.
