When it comes to alcohol businesses, suppliers are looking to drive as many sales as possible. There are many ways to find new accounts, such as a route accounting system (RAS) that comes from distributor depletion data. Some suppliers, including those just starting out, may not have access to a distributor RAS. There is also the possibility that a supplier wants an account universe that is not tied to a distributor, or maybe they have yet to establish data connections with their distributors. Whatever the situation, Lilypad provides a cloud-based account universe that makes it easy to find new opportunities across the entire North American continent.
Grow Within Your Own Universe
Using this tool, suppliers can begin looking at potential new accounts across the U.S., Canada, and Mexico. Sales reps gain crucial insight into new test markets to help drive more field sales. Reps will be able to collect critical information from these retail accounts, helping them make informed decisions with sales top of mind.
Lilypad also enables users to measure execution of placement strategies. Users can pinpoint where reps are spending their time and the impact of their various activities. There are also cross-tier communication and collaborative aspects built into Lilypad that make it easy to keep everyone aligned.
Actionable Intelligence to Break Into New Territories
Reps can use the Account Finder tool to build distributor reports with insight into opening new relationships in new regions. Think of it as recon work before sending out the official convoy! These reports can be stored within the Lilypad dashboard for teams to access at any point and add notes.
Fresh Placement Opportunities with Lilypad’s Account Finder
If you are a supplier that’s outgrown using spreadsheets to track rep activity but has yet to establish data connections with your distributor, Lilypad’s Account Finder is the perfect tool to expand your scope. It’s also beneficial for more mature organizations that need new data sources to move into new territories. No matter which point you are at in your journey, Lilypad is here to scale with you and provide the tools needed to increase alcohol sales.
